National Geographic is celebrating the incredible art of photography with the launch of its new property titled Your Lens. Bringing on board film director and television personality Karan Johar, the brand is providing a platform for its fans; encouraging them to share their best pictures and get featured across National Geographic platforms— television channel, social media and a specially curated website - www.nationalgeographicyourlens.in in India.
Every image has the power to take you through a journey of emotions — to move you, inspire you and touch your heart. Recognising and acknowledging the integral role that emotions play while capturing an image, National Geographic is bringing alive Your Lens with the concept of — What Moved You Today. With this, the brand is inspiring fans to share their story of what moved them while capturing a picture through their cameras. Some captures have been known to uplift and nourish one’s soul, while some images have the ability to just move you to tears and National Geographic is celebrating all these emotions and images through your lens.
Watch the promo here.
“National Geographic has always held a very distinctive and revered position in photography. Our iconic photographs and ground-breaking imagery have been inspiring our audiences for decades; offering fresh new perspectives and revealing the world in unique and wonder-filled ways. Over the years, our fans have often included us by tagging us in their stories and their beautiful captures. With Your Lens, we are strengthening this relationship by giving them a dedicated and a larger platform to celebrate their passion and be a part of our brand that they love and admire. And we are excited to join hands with Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us,” said Kevin Vaz, President and Head, Infotainment, Kids and Regional Entertainment Channels, Star & Disney India.
“National Geographic as a brand is truly iconic and I have always admired the outstanding and striking visuals they share with the world, inspiring millions of people. This association is so special to me since it is an extension of the passion I have for the camera and who I am as a person. As a film-maker myself, I believe that an image has the power to move your soul and express so many emotions. The premise of Your Lens is extremely exciting as it gives an opportunity for everyone to showcase their creativity and get featured on a prolific platform like National Geographic. I urge all the photo aficionados to grab their cameras and seize this opportunity,” said Johar.
The entries will be assessed by established National Geographic explorers, also some of the renowned photographers in the country such as Prasenjeet Yadav, Deepti Asthana and Poulomi Basu, who will select the images that will be showcased starting October 2021. Spread across various themes such as breath-taking landscapes, majestic wildlife, thrilling adventures, vibrant festivals, people and portraits and many more, the best images will be featured across the National Geographic television channel in India, social media platforms, which today have a following 10.8 Mn followers in India and a visually stunning website — www.nationalgeographicyourlens.in - which has been particularly created and designed for Your Lens.
National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets.