Hitesh Malhotra has been appointed as the Vice-President, Marketing, for Beauty and Luxury, at Reliance Brands.
Malhotra was earlier with Lenskart as the Chief Marketing Officer. He had joined the eyewear e-commerce platform last November after quitting from Nykaa as Chief Marketing Officer in May the same year. He worked with Nykaa for more than five years and was instrumental in building a marketing-first retail strategy.
Malhotra has been involved in different roles throughout his career.
He started his career with Spark Mobile as Brand Manager in 2005 and worked there for over four years. He then joined Levi Strauss and Co. and helped in redefining the brand’s positioning to women. He later switched to MakeMyTrip as Manager, Digital Marketing, in 2012. After a year, he joined MSL Group as the Director of Digital Marketing before taking over as CMO at Nykaa.
He studied mechanical engineering from Father Conceicao Rodrigues Institute of Technology Vashi, affiliated to Mumbai University, and MBA from UC Berkeley.