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Dentsu Webchutney wins social media mandate for Acko General Insurance

The account was won following a multi-agency pitch. The agency will grow Acko’s place in the market

Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for Acko General Insurance, a digital insurance policy provider, with its entire operations offered through the digital platform. The account was won following a multi-agency pitch.

Dentsu Webchutney comes in with a specific goal to grow Acko’s place in the market.

GD Prasad

GD Prasad, Vice-President, Dentsu Webchutney, said, “In a short time, Acko has established itself as a disruptive brand that every player in the category will soon follow. To partner with them is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.”

Ashish Mishra

Ashish Mishra, Executive Vice-President, Marketing, Acko General Insurance, added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”


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