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Acer brings on board Motivator India as media partner

The agency will manage the brand’s digital media duties, including media strategy and planning, media investment, media activation and content. The account will be handled from Motivator’s Bangalore office

The Taiwan-headquartered electronics and hardware maker, Acer India, has appointed Motivator as its media partner for categories, including laptops, AIOs, tablets, monitors, projectors, air purifiers and wireless earbuds for the India market.

Motivator will manage the brand’s digital media duties, including media strategy and planning, media investment, media activation, and content. The account will be handled from Motivator Bangalore’s office.

“I am delighted to have Motivator India on board as one of our lead agencies. Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinvced us that they are a right digital media partner to take our brand forward in these challenging times,” said Sooraj Balakrishnan, Acer India’s Head of Marketing.

Mausumi Kar, Managing Director, Motivator India, said, “We are delighted to partner and support Acer in their growth momentum. The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer.”

“Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enables this for them. We are delighted to be awarded the business for Acer,” said Radhika Ramani, Managing Partner, South, Motivator India.

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