Following the success of BakLol and recognising the audiences’ need for light-hearted content, Hindi GEC The Q has further strengthened its content slate with a line-up of new-age sketch comedies.
The channel aims to take the laughter quotient a notch higher with content that is funny and yet relatable. In addition to the recently launched, ‘Dum Laga ke Hasna’, the upcoming line-up of the three exclusive to television comedy series include ‘Yo Yo Yogesh’, ‘Chu Chu Ke Funs’ and ‘Ridhu Pidhu’.
Yo Yo Yogesh has episodes around the realities of Indian families and their relationships. The series will premiere on August 5. Chu Chu Ke Funs, which will launch on August 14, finds humour in love and friendship. Ridhu Pidhu features two of YouTube India's youngest new-age stars and their family antics and hijinks and will premiere on September 4.
Tanya Shukla, Programming Head, The Q, said, “At The Q, our belief that youth entertainment can also be family-inclusive and fun for all is further strengthened with the increasing viewership we are witnessing. The success we have seen with BakLol and Dum Laga ke Hasna were unexpected. Acting on this and understanding our viewers’ need for lighter relatable content, we are adding three fresh series. These light-hearted stories with their young protagonists will surely win our viewers hearts in India. Our commitment to infuse the Indian homes with exciting content that is fresh and a little different will continue.”
The Q India is an advertiser and influencer marketing-supported Hindi language content brand, channel and VOD provider, delivering hit digital programming from social media stars and leading digital video creators targeting young Indian audiences.