Automobile giant Skoda Auto India, in collaboration with PHD Media, unveiled its brand new Made-in-India SUV Kushaq recently. What distinguished this launch for Škoda was its promotion through the French innovation. Just like French windows open on the outside, maximising the view when both panes are opened together, the model was revealed in a similar fashion through the print medium.
Monaz Todywalla, CEO of PHD Media India, said, “This was one of the biggest and most stylish launches for Skoda. In addition to its enticing application, the French window innovation delivers the levels of engagement that today’s consumers desire. It elevates the sense of curiosity and is right on trend for the market. Offering a canvas like display, this selective innovation leverages the print-medium optimally.”
This unique way of promoting the brand with unequal flaps innovation created millions of impressions across the country and built awareness around the launch. It was promoted through a leading daily in eight metros and all of its regional editions to maximise outreach and visibility.
Tarun Jha, Head of Marketing at Škoda Auto India, said, "This beautiful French Window innovation was made possible through seamless collaboration between PHD Media and the Škoda team. It was well crafted, executed, and delivered creatively to leverage features of the SUV."