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With the rebranding, Criteo lays out the future of advertising without cookies

The new branding aligns with its significant transformation executed over the last year, including a new logo, visual identity, and brand positioning

Global technology company Criteo, which provides the world’s leading Commerce Media Platform, has unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual identity, and brand positioning, “The Future is Wide Open.”

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The rebrand marks Criteo’s commitment to supporting a fair and open internet that enables discovery, innovation, and choice. It also speaks to the vast opportunity Criteo can capitalise on as it prepares for the future of advertising without cookies.

“The time is right for a new brand identity and rally cry, as we use our massive strength in data and technology to re-establish Criteo’s leadership within the advertising industry and set an optimistic tone for the future of the open internet, for everyone,” said Megan Clarken, Chief Executive Officer at Criteo.

The new logo brings the two dots previously connected at the top right of the logo to the center of the new logo to better represent consumers and its customers, who are the centerpiece of the company’s product strategy to offer the world’s leading Commerce Media Platform.

The two dots now include open space, nodding to both discovery and openness as the company invites its audience in and balances a strong legacy, visualized with a bolder font, with modern capabilities. The visual changes were developed by Criteo’s marketing team, in partnership with creative and innovation agency, Technology, Humans and Taste [THAT], who consulted on the brand positioning.

“When we say, ‘The Future is Wide Open,’ we’re talking about the tremendous possibilities Criteo's unique dataset presents for improving every consumer experience on the open internet,” said Todd Parsons, Chief Product Officer at Criteo. “Cookies might be going away, but we view it as an opportunity to evolve our product strategy to deliver greater benefits than ever to consumers and our customers.”

“Here in Asia Pacific, Criteo’s rebrand similarly signifies a new era of opportunity for us. As home to over 4.3 billion people, and 65% of the region’s GDP expected to be digitised, with spending predicted to reach US$1.2 trillion by 2022, the future is indeed wide open, in terms of the possibilities for businesses here today,” shared Kenneth Pao, Executive Managing Director, Asia Pacific, Criteo.

“Following Criteo’s rebrand, we will continue to innovate our product and solutions to serve this diverse market and are committed to working with our customers and partners who navigate the evolving challenges of the industry. We remain optimistic that we will transform experiences alongside our regional ecosystem with an ever-growing dataset. Ultimately, delivering greater values to our customers, and their consumers,” concluded Pao.


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