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Visage Lines strengthens leadership team

Siddha Jain will lead the women’s beauty and personal care business for the brand. Deepak Gupta is elevated to Chief Operating Officer

Siddha Jain

Bombay Shaving Company has appointed Siddha Jain to lead the women’s beauty and personal care business for the brand. Jain is an IITB and IIMB alumni, and joins the premium grooming company from Bain & Co., where she was serving technology and consumer goods businesses for over five years.

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In addition, Deepak Gupta has been elevated to Chief Operating Officer from Chief Business Officer. In his new role, Gupta will lead expansion of the group into multiple strategic businesses across categories. Gupta joined Visage Lines in January 2019 to lead the brick and mortar business and has risen the ranks rapidly.

Shantanu Deshpande, Founder and CEO of Visage Lines, said, "We are thrilled to have Siddha join our leadership team. She brings outstanding business acumen, growth intrinsic, limitless energy and a first-hand understanding of the Indian woman consumer. Siddha has a stellar track record of supporting large businesses across growth strategy, sustainable scaling, transformation and people centricity. As we build a robust leadership to scale a new Bombay Shaving Company, a senior executive of Siddha’s calibre is a massive asset for us. Very excited to have her on this journey.”

At Bombay Shaving Company, Jain will be driving business critical mandates to scale the women’s hair removal business, with a special focus on building equity across digital commerce, modern trade and allied services.

“I strongly believe that the brands of today are not just a machinery for serving products, but forcing tough conversations, bringing confidence in the everyday and equipping women to own their beauty. I am deeply passionate about bringing meaning and purpose to the personal care space for the young, ambitious and bold women of today. I am very excited to work with Shantanu and the entire leadership team to own the women’s hair removal space. I am looking forward to this transformative journey not just for me and our brand, but for the communities we serve who identify as women,” said Jain.

Bombay Shaving Company started as a men-centric shaving, beard and skincare brand, and over the last few quarters has become a preferred choice for women’s grooming needs too. It was during the first wave in 2020 when they launched their women’s shaving and hair removal range with immediate success.


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