Madison Media has announced that Birla Corporation has appointed the agency as their media AOR for MP Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based in Kolkata.
Founded in 1919, the MP Birla Group is among the largest industrial houses in India, and a leading player in the cement industry. The company has a strong presence in Northern, Central and Eastern India.
Suvadip Ghosh Mazumdar, Vice-President, Marketing of MP Birla Cement, said, “We have travelled a distance in the last few years with launching and establishing the brand MP Birla Cement. However, this is a continuous process with a new set of challenges every year. We welcome Madison to partner with us in our next leg of growth”
Vikram Sakhuja, Group CEO, Madison Media and OOH, said, “We’re proud to be associated with one of the country’s largest cement manufacturers for their media requirements. We look forward to a great partnership.”
Vandana Ramkrishna, Vice-President, Madison Media Ace and Platinum, commented, “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at MP Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”