FMCG company Hindustan Unilever Limited (HUL) has announced the appointment of Kedar Lele, currently Chairman and Managing Director, Unilever Bangladesh, to the HUL Management Committee as Executive Director, Customer Development with effect from July 1. Lele takes over from Srinandan Sundaram who will move to his new role as Executive Director, Foods and Refreshment.
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Lele joined HUL in 2004 and over the last 17 years demonstrated a strong performance track record across customer development, marketing and general management. As Chairman of Unilever Bangladesh, Lele further strengthened CD execution and transformed the company’s end-to-end supply chain. He helmed the transition of the GSK business into Unilever Consumer Care Limited in Bangladesh.
Prior to his Bangladesh stint, Lele was responsible for leading the e-commerce and modern trade business and overseeing the customer development centre of excellence for HUL.
Sanjiv Mehta, Chairman and Managing Director, HUL, said, “I am delighted to welcome Kedar to the HUL Management Committee. Under his leadership, the Bangladesh business made great all-round progress – be it in CD coverage expansion, transformation of our Supply Chain or setting up sustainable models for market development. I would especially like to laud Kedar’s efforts towards developing talent and improving diversity in the Bangladesh business. I am certain that Kedar will take the HUL Customer Development function to the next level of performance.”