City-centric music and entertainment company Mirchi has appointed Farhad K Wadia, a proficient media, live entertainment and recording industry professional, as Head, North America. As Head, North America, Wadia’s roles and responsibilities include the expansion of Mirchi’s footprint in the US and Canada.
Wadia has a rich and varied work experience of over 35 years across various industries and geographies. From 2002 onward, he has held leadership roles in companies such as Channel 4 Networks, UAE, Hindustan Times, Delhi, Network 18 India, and Samuel Jewellers, USA.
Prashant Panday, MD and CEO, ENIL, said, “Mirchi has set foot in multiple new territories this year. We are looking at continuing this momentum and deepening our presence in these markets. We are glad to have Farhad Wadia on board to lead us in the North American market. We are certain that his rich experience will help Mirchi build a strong presence in North America.”
Commenting on his new role at Mirchi, Wadia said, “Mirchi is India’s premier music and entertainment brand with a wide global appeal. I foresee great potential in leveraging brand Mirchi’s strengths to scale up operations in North America. I am delighted to be joining them during their exciting expansion phase into international waters and I look forward to contributing to this growth story.”
Earlier this year, Mirchi forayed into the Middle East, re-launching in the UAE and Bahrain, and entering Qatar. The company’s plans for international expansion are stronger than ever. While Mirchi expands to other geographies, their focus on delivering best in class entertainment to its audience stays intact.