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Beauty and wellness retail platform appoints Dharmender Dabral as Chief Business Officer

Dabral comes with over 20 years of experience in e-commerce, retail and technology business. Before this role, he had been part of, Gotocustomer and Times Internet Limited

Dharmender Dabral, a multi-brand beauty and tech retailer, has announced the appointment of startup specialist Dharmender Dabral as Chief Business Officer. He will be responsible for building and expanding the brand across online and omni-channels across the nation.

With over 20 years of experience in e-commerce, retail and technology business, Dabral will be a key player in the expansion of In the last two decades, he has developed in-depth knowledge of various e-commerce business operating models, technology platforms, operations, sales, marketing and management functions in the internet and retail businesses.

Before joining, he was part of multiple successful internet start-ups in India since early 2000, including, Gotocustomer, Times Internet Limited. He was the founding team member and Director at Jabong, VP and founding member at Ajio and CEO of the Intercity Business at Shuttl.

Under his leadership, Boddess aims to become a leader in the experiential beauty ecommerce segment.

Dabral said, “ as a brand goes beyond traditional beauty selling and has strong values and beliefs to educate its customers about beauty and grooming via technological advancement. We want to build a completely focused ‘Beauty Tech’ business with a world-class omni-channel experience for our Indian consumers.”

Dharmender hopes to create a futuristic platform with state-of-the-art technological tools that allow the ease of information to reach consumers. The platform has seen immense success since its inception and has strengthened its roots in the Indian beauty and wellness segment. His vision for the brand's future is to create a one stop shop beauty and skincare destination by providing a premium shopping experience with more associations with home-grown and international brands and bring them to consumers' doorsteps, empowering the target audience. is committed to providing a skillfully curated assortment of skincare, makeup and haircare products. Being in its second year of business and successfully withstanding the pandemic, has expanded and reached an audience of 28 states, delivering products to 20,000 pin codes, and expected to deliver to 35,000 pin codes by the end of 2022.

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