The Advertising Club has announced an engaging debate 'There is no life beyond cricket in Indian sports' as a part of its immersive and engaging digital debate series Vice & Versa.
Throughout the past decade, there has been a rise in popularity of sports such as kabaddi, football, badminton, and others. This indicates a strong appetite for multiple sports in India. However, cricket remains the mainstay.
Sporting fans as well as experts believe that as a nation, we are consistently taking significant steps towards helping other sports in India flourish. India hosting a FIFA Tournament in 2017, the success of Pro Kabaddi League and Indian Super League being recognised globally is a true testament to the statement. However, has it done enough to challenge cricket's position in India?
Moderated by ad man and author, broadcaster and cricket junkie Gautam Bhimani, the upcoming debate of Vice & Versa will see Shashi Sinha, CEO, India, Mediabrands and Boria Majumdar, historian and journalist go face to face to put forward their views on the biggest question in the minds of every sports fan in India, Is cricket's domination complete or is India waking up to new sporting possibilities?
This enthralling debate will witness Sinha and Majumdar dig deep and present their case on a subject that impacts everyone who hopes to play a sport other than cricket. The debate will be held on Tuesday, April 6 at 6.30 pm and is free and open to all.
If interested you can register here:
Rana Barua, Chairperson, Vice & Versa, The Advertising Club, said, “The sporting culture in India is deep-rooted, and in the past few years, we have been time and again reminded of the potential that various sports behold other than cricket. This year The Advertising Club’s digital debate series has been curated to discuss and seek the answer to the all-important question, is cricket’s domination in India complete or is India waking up to new sporting possibilities?”
He added, “We are delighted to have Boria and Shashi with us to present their views on the topic. These stalwarts have closely observed the growth of sports as well as the sporting culture in India. After the tremendous success of the previous edition of Vice & Versa, this year adds to the entire excitement and anticipation of this debate. Brands today are heavily and actively investing in sporting properties and we hope to immerse the audience in a thought-proving debate session as a busy sporting calendar begins in India with the IPL shortly.”
Reckoned for its role in driving the advertising and media industry’s growth agenda through various initiatives, the digital debate series was announced to create an idea exchange platform that debates on key issues and challenges faced by the marketing fraternity in the current times.