Tata Consumer Products has announced the promotion of Puneet Das as the company’s new President - Packaged Beverages, India and South Asia. Das takes over from Sushant Dash who has moved to lead Tata Starbucks
Das was earlier Senior Vice-President- Marketing for the India beverages business. He has been associated with Tata Consumer Products since 2017. In his tenure, he has played a key role in strengthening the core Tata Tea brand and sub-brands. He was instrumental in creating a hyper-local brand positioning for Tata Tea’s diverse brand portfolio and formulating the marketing strategy for Tata Coffee Grand.
Sunil D'Souza, MD and CEO, Tata Consumer Products, said, “We are happy to elevate Puneet Das as President for Packaged Beverages. This is in line with our aspiration to recognize and groom internal talent. We have an exciting time ahead for our packaged beverages business with a focus on scaling up our distribution and reach, building on product innovation while strengthening the core portfolio. Puneet’s appointment comes at a time when the organisation is going through its transformation journey and we are confident that his experience and leadership will help us accelerate the business and achieve new heights.”
Das comes with about 20 years of experience in the FMCG industry having worked in India, Africa and other international markets. Prior to joining Tata Consumer Products, he has held senior marketing roles across leading FMCG companies like Marico, PepsiCo, GSK Consumer and has worked on iconic brands such as 7Up, Boost, Horlicks among others.