Strengthening the fight against the Covid-19 pandemic, media conglomerate Network18, Federal Bank and actor and activist Sonu Sood have come together to launch a nationwide vaccination awareness campaign 'Sanjeevani – A shot of life'.
Launched on the occasion of World Health Day (April 7), the campaign aims to raise awareness among all Indians on the importance of vaccination. Appointed as the campaign ambassador, Sood officially launched the campaign at an event at Attari border, Amritsar, where he, earlier in the day, took his first vaccine shot.
The campaign is supported by Dr. Harsh Vardhan, Minister for Health and Family Welfare, Science and Tech, Earth Sciences., Randeep Guleria, Director, AIIMS, Adar Poonawalla, CEO, Serum Institute of India, Devi Shetty, Chairman, Narayana Health, Amitabh Kant, CEO, Niti Ayog, Dr. Sanjay Gupta, Chief Medical Correspondent, CNN, Balbir Singh Sidhu, Punjab Health Minister, and Rakesh Asthana, DG, BSF.
The nine-month campaign has been conceptualised around a three-fold objective, which aims to lay focus on creating awareness on immunisation, tackle vaccine hesitancy, and drive an actionable solution-driven movement targeting the remotest and underprivileged sections of the society.
Extending its support to the government’s mass vaccination drive, Network18 along with Federal Bank and Apollo Hospital will introduce a special ‘Sanjeevani ki Gaadi’ vehicle that will set up Covid vaccination camps across villages in the five Federal Bank adopted districts of Amritsar, Nashik, Indore, Guntur and Dakshin Kannada.
Reaching out to the most Covid-hit sections, the initiative with its partners will ‘gift a vaccine’ by paying for free vaccination of citizens across the adopted villages. The NGO partners, Give India and United Way will come together to create awareness on the importance of taking the vaccine across the five adopted districts through on-ground activities.
Puneet Singhvi, President, Digital and Corporate Strategy, Network18 Media and Investments Ltd., said, "Sanjeevani is an extension of Network18's ongoing efforts to create awareness around the importance of Covid-19 vaccine — why vaccinating every single Indian is a priority, and how India can get back on its feet. Along with Federal Bank, we have decided to take the vaccine message to every single village in the country, literally. But we will not just be carrying out awareness activities; we will be holding free vaccination camps at many locations in conjunction with our partners. Our aim is to build a healthier and resurgent India. We have chosen World Health Day to launch this campaign. Sonu Sood, who has already been doing exemplary work in this space, will be a force-multiplier for us as Sanjeevani's brand ambassador."
Campaign ambassador Sood said, “It gives me immense pleasure to be a part of a campaign that reaches out to people across the remotest sections of the society. It is our responsibility to ensure people are aware about the importance of vaccination and immunisation. At such trying times, we all must come together and work towards improving health of the society. We are already seeing the second wave of infections and it is my humble request to every citizen to take the vaccine as soon as possible.”
Shyam Srinivasan, MD and CEO, Federal Bank Ltd., said, “Federal Bank’s signature CSR programmes, over the years, have been focused on addressing real needs of the communities we operate in. We believe that in the many programmes we have put our efforts, be it education or healthcare our fingerprints haven’t faded from the lives of those we have touched. Sanjeevani, a well-conceived programme that we have co-created with Network 18, is aimed at the serving one of the most crucial requirements of the times we are living in. We hope this mega outreach initiative will help actualise our dream of ensuring that the vast majority of our country will benefit from the ambitious vaccination program that the nation has embarked upon.”
Santosh Menon, Chief Content Officer, Network18, said, "This campaign ties in perfectly with Network18's efforts in helping spread Covid-19 awareness. As India’s battle against the pandemic has evolved, so have we, seamlessly pivoting from initiatives such as ‘War on Corona’ and ‘Corona Warriors’ to ‘Sanjeevani’. Our initiatives have won accolades. CNN-News18 recently won the ENBA Award for best news coverage during the pandemic. We intend the Sanjeevani campaign to be 360-degree, straddling awareness about vaccines across the country to myth-busting to actually vaccinating people across the length and breadth of India. We are thrilled to have Federal Bank and Apollo Hospitals as partners in this initiative."
Making the campaign far-reaching, the network will run 12 half-hour episodes across CNBC-TV18 and News18 Network in 16 languages capturing the activities and conversations.
You can watch Sanjeevani that started from April 7 on News18 Network and follow #LagayaKya for round-the-clock coverage.