Madison Media, a unit of Madison World has promoted Vishal Chinchankar, its Chief Digital Officer to CEO, Madison Digital and Madison Media Ultra. Chinchankar has been instrumental in shaping the digital arm of Madison Digital since his appointment at Madison Media in 2017. In addition, Chinchankar has also been giving responsibility to drive a few integrated mandates under Madison Media Ultra, the unit that handles Marico, Atomberg, amongst other businesses. Chinchankar will continue to be a part of the agency’s Exco and strengthen the agency’s value proposition under his leadership.
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Chinchankar has over 22 years of experience in domestic and international markets with proven success in marketing services and business development involving both start-up and growth organisations.
Madison Digital, under the leadership of Chinchankar has grown 10x in terms of billing in the last three years, to become a 150 employee strong outfit with capabilities in Branding, Performance and Creative solutions. Madison Digital has built its proprietary cloud marketing and automation tools, also is one of the few agencies with its own DMP and Tech solutions. The agency today handles the digital assignments for Godrej Properties, Asian Paints, Abbott, Marico, McDonalds, Viacom 18, Tata Consumer Products, Blue Star, and several others.
Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH, said, “Vishal has been an exceptional leader. His clarity of vision and relentless passion has put Madison Digital right on top over these past three+ years. In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison.”
Chinchankar said, “I am absolutely excited about this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is while keeping clients and the Madison values at the core of our work.”
Madison Digital does digital work for clients like Marico, Asian Paints, Viacom 18, Godrej Properties, Pidilite, Blue Star, McDonald’s, Tata Consumer Products, Indiabulls, Crompton, Snapdeal, Piramal Healthcare, Honda Motors, and many others. Madison Digital is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.