Brand Maggi from Nestle has launched Masala Veg Atta Noodles with spinach in every noodle. In the new product launch campaign, Maggi highlights how hand-picked spinach has been kneaded into whole wheat (atta) dough and made delicious with a blend of choicest 20 spices and herbs, ensuring consumer delight in every bite. The creative agency behind the campaign is McCann Erickson India.
Nikhil Chand, Director, Foods and Confectionery, Nestlé India, said, “Consumers today are actively looking to infuse good-for-me ingredients in one way or another but largely without a compromise on taste. Nestlé’s unparalleled Global R&D expertise, depth of Indian food knowledge and collaboration with spinach suppliers come together to create this exciting new breakthrough by Maggi. We believe Maggi Masala Veg Atta Noodles with Spinach is an innovation that is sure to give consumers a delightful surprise in their favourite noodle.”
Maggi Masala Veg Atta Noodles with Spinach is now available on select e-commerce platforms and stores in Delhi-NCR, Mumbai, Chennai, Bengaluru, Pune, Kolkata, Ahmedabad, Chandigarh, Goa, Hyderabad and Lucknow.