Lyxel&Flamingo (L&F), a digital-first, full-service marketing agency headquartered in Gurugram, has announced the expansion of its India-based operations with the addition of a new office in Bengaluru.
Established in 2016, the company has to its credit a diversified portfolio of more than 100+ brands, including category leaders such as SRL Diagnostics, The Body Shop, Asics Shoes, Colorbar Cosmetics, VGuard, Cipla Health, RSPL Group, McNroe, Taco Bell and National Geographic Traveller for services executed across 50+ solution themes in over 20 countries. With a team size of over 200 full-time employees, Lyxel&Flamingo is one of the largest independent agencies in India with offices in Gurugram, Mumbai, Bengaluru, Vancouver, Canada and Wyoming, US.
On the company’s business growth trajectory, Dev Batra, Co-founder and CEO, Lyxel&Flamingo, said, “Last year, the addition of 75+employees and over 40 brands, including some of the biggest advertisers such as VGuard, Dabur, Cipla Health, McNroe, Timex Watches, UCook, CK Birla Hospitals in our portfolio, further accelerated our steady growth in the North and West region. There has been a considerable increase in spending on digital marketing by brands and we expect a 2x increase in our revenues by the closure of the current financial year. Next year, we are projecting a growth of 150-180% over our 2020-21 revenues given the quality of the acquired clients and a strong business development pipeline.”
Commenting on the expansion of the company’s physical presence in South India, Yesh Miranda, Co-founder, Partner and Chief Creative Officer, Lyxel&Flamingo, who would be heading the Bengaluru operations, said, “Bengaluru, Chennai, Kochi, Hyderabad are home to some of the biggest start-ups and businesses in India. While we have established a strong identity for ourselves in the north Indian market, we believe there is a lot of potential for an agency like ours to deliver high-performance digital campaigns to businesses in this region. As a full-service creative agency that has in-house production capabilities, we are well-positioned to address the need for creating content, especially videos in regional languages, a phenomenon that was further accelerated following the pandemic last year."
The company’s remarkable resource pool will service some of its region-based clients such as VGuard, Cholayil group and TopChop.
Batra said, “Today we are well known for our creative solutions on digital and mainline, next-gen production capabilities, deep strategic partnerships with important platforms like Amazon, Google, Facebook and Flipkart, state-of-the-art in-house photo-shoot studio, technology solutions for brands as well as for our proprietary media reporting tool. We are well-positioned with talent across all these capabilities and have been growing at almost 100% CAGR for the last three years.”
The company’s growth culture is an integral part of its growth outlook. A culture that focuses on doing things passionately and always pushes the envelope – yet giving complete independence to its people to decide their growth in a decentralised manner. Lyxel&Flamingo is driven by its six core values, namely thinking big, being entrepreneurial, excellence, perseverance, growth of self and others, humility; which has played a pivotal role in creating consistency in culture and alignment with the larger vision in the minds of its workforce.