Skybags' #MyDripMySkybags campaign targets Gen Z

VIP Industries brand Skybags has launched its new campaign titled #MyDripMySkybags that depicts youths celebrating the reunion of friends meeting in the #BackToNormal.

The campaign highlights the excitement felt by reunification of the youth who have been locked up at home due to the pandemic concerns.

Drip which implies a cool sense of style refers to the way someone carries themselves.  The music video showcases four buddies rejoicing together after a long time. The clip shows them sharing their excitement by slinging their backpacks, jumping on the streets, dancing their hearts out and asking each other ‘whats your drip yo!

The campaign resonates with the brands’ range of school and college backpacks, daypacks, rucksacks and professional backpacks.

The campaign aims to emphasize the way the youth is celebrating the transition from #NewNormal to #BackToNormal.

Through this campaign, the brand has tried to bring an imaginary story to life through music, choreography and catchy lyrics that goes with the flow of today’s youth and their lingo.

Praful Gupta, Vice-President, Marketing, VIP Industries Limited, said, “At Skybags, we believe in the philosophy of ‘Move in Style’. To turn this thought into action, we are launching a brand anthem, #MyDripMySkybags across all our channels. The idea is to get our Gen Z audience to own their style and flex it. It's time we celebrate this reunion, like the guys in our brand anthem. We witness a massive potential in the backpack category that is emerging as the go-to piece of accessory for every youngster. With our new campaign we are looking at establishing a stronger presence in this space.”

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