Known for its rather innovative marketing strategies, Netflix has launched an OOH campaign for its upcoming web series ‘Aranyak’. The series will be launched on December 10.
The streaming and production company has put up billboards across Mumbai city which reveals the characters of the show. With every new day the billboard showcases a new character being added- which makes it more likely to get noticed by the people passing by. Unlike any other brand with huge banners and large fonts luring the customers, the series seem to have taken a minimalistic approach via this marketing gimmick.
Dipashree Das, Content and Brand Marketing at Netflix, shared the same via a LinkedIn post as well, which caught the attention of many.
Earlier, Netflix had done an experiential campaign for the launch of the show’s trailer. The same had created a new buzz around ‘Aranyak’.
Set in the dense forest of the Himalayas, ‘Aranyak’ features Raveena Tandon as a harried local cop, who joins hands with her city-bred replacement, Angad (Parambrata Chatterjee), to solve a big-ticket murder case of a teenage tourist. As the two struggle to nail the serial killing entity, old skeletons get dug up, and a forgotten myth is revived.