Fastrack's 'Dress It Your Way' campaign urges Gen Z to experiment with its new bag collection

Fastrack has launched its new campaign for the Autumn Wear Bags Collection called ‘Dress It Your Way’ which has been created by Lowe Lintas, Bengaluru.

The campaign narrates how one can express themselves freely and celebrates the usage of bags in multiple ways that are fun, amusing, and witty, and a manifestation of one’s authentic self. 

The brand redefines bags as an integral part of outfit that meets every need of Gen-Z and millennials alike.

Kanwalpreet Walia, Marketing Head- Fragrance and Accessories Division, Titan, said, “Bags are no longer carried, but are worn. The new campaign ‘Dress It Your Way’ shows how bags have become an essential part of an outfit and explores new ways of styling one’s outfit with bags. The new AW collection is designed for the younger audience that seeks fashion that is mobile. The versatile features of the collection complement the youth’s active lifestyle. Bags by Fastrack aim to help young women carry bags that enhance their style and mobility.  

The collection presents a range of silhouettes including fanny packs, slings, micro-slings and more that enhance the wearer’s fashion quotient and are efficient with mobility.” 

“Today's youth have a multitude of facets to their personalities, and are not afraid to experiment and express their individuality. To them, bags are no longer simply carriers of miscellaneous needs; they are an extension of their own unique style. The 'Dress It Your Way' campaign is, therefore, a celebration of Gen Z's indomitable spirit. It's whimsical, it's practical; it's Fastrack saying 'You Do You',” Sonali Khanna, Executive Director and Branch Head, Lowe Lintas, South said.

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