Mysore Deep Perfumery House’s (MDPH) Zed Black has launched a TVC featuring brand ambassador MS Dhoni in his true game spirit wherein he is seen encouraging audiences to stand out and be the ‘Game Changer’.
Conceptualised by Oberoi IBC, the campaign aims to get India praying to the mantra #prarthnahogisweekar.
The TVC unveiled for the T20 World Cup showcases MS Dhoni sharing a motivating message on the importance of prayers. The brand's flagship campaign #prarthanahogisweekar, thus aims to encourage and bring the entire country together with the power of prayers in unison for India to win the T20 World Cup.
Ankit Agrawal, Director, MDPH (Zed Black), said, “Through the campaign, Dhoni and Zed Black are tugging at the hearts of Indian supporters and urging them to pray together for victory with #prarthahogisweekar. We are happy to be part of the billions of prayers with MS Dhoni where he is inspiring the country to pray for team India’s victory through the TVC.”
In the TVC, MS Dhoni is seen urging fans to join in the prayers, “Aao mil kar kare prarthana ke aaj jeet humare team ki ho…sacche mann se ki gayee har prarthna hoti hai sweekar”.
Anshul Agrawal, Director and Partner at the company, commented, “We are in a solid position with a strong team and a good mentor. The whole country is charged that this association will bring the trophy back to the country."
"Sometimes just the presence of Mahi is good enough to charge up the entire team and we are lucky to have Mahi as a mentor in the cricket team and similarly he has charged up the entire trade, network and the audiences and we are happy and excited to have him on board for Zed Black's TVC campaign for the T20 World Cup", added Anand Oberoi, Managing Director, Oberoi IBC.