Disney+ Hotstar has announced the launch of Leap – which is an educational programme for agency planners on advertising solutions and online video marketing. The first session of Leap will be held with team dentsu India.
Through this programme, agencies will gain in-depth knowledge and expertise in planning and executing strategic digital campaigns.
Media planning for online video marketing platforms needs a different approach. With Leap the agencies will be equipped with the adequate tools and solutions to leverage their brand’s messaging. From media to measurement, the two-day program will cover various aspects for agency planners on digital advertising and media planning and help them to understand how to leverage Disney+ Hotstar’s advertising solutions to maximize brand visibility.
“At Disney+ Hotstar, our constant endeavour is to equip advertisers and agencies with solutions that bring them closer to their customers and help them stand out in the industry. With the digital world evolving rapidly and online video marketing platforms playing an extremely important role in consumers' lives, it is imperative to comprehensively understand the potential these platforms offer. Through LEAP, we aim to further strengthen our commitment towards the digital advertising ecosystem by equipping them with insights and knowledge that will help them maximize outcomes,” said Nitin Bawankule, Head - Ad Sales, Star and Disney India.