DigiflixTV appoints Nannditaa Kothari as Chief Operating Officer

Inception Media's former Creative Director Nannditaa V Kothari has joined the OTT and short-video platform DigiflixTV as Chief Operating Officer.

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Kothari has previously been the head of the core creative teams at Big Magic, Viniyard Films, Endemol among many others. She has been instrumental in revamping the programming of the channels as per audience demand.

Kothari has experience in commercial, television and feature film production. She has previously worked with companies like Big Magic, Viniyard Films, Shashi Sumeet Productions, Endemol among others.

At Inception Media, Kothari has produced shows like Khaki, The Reunions, Crime Alert. In the past, she has also produced shows for Big Magic, Dangal, Life OK, Ullu and others.

In a press statement, the company said, “DigiflixTV aspires to break into the music industry and be a leader in wholesome entertainment industry. It is a first of its kind Indian platform with a vision of world entertainment dominance."

Kothari said, “ I have joined DigiFlix with a vision to provide wholesome entertainment - where the entire family can sit together and watch a show on an OTT platform. Our platform will have shows of all genres. With DigiFlix we want to give a fresh perspective to OTT content. So far a certain kind of content has taken precedence and we plan to change that and address the masses in doing so. A large chunk of the TV audience has been neglected or rather overlooked. Those are the audiences that we want to cater to.”

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