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bigbasket unveils ‘Fresho’ store in Bengaluru, enters offline retail sector

It aims to target the 500 million users who haven’t purchased grocery online yet

bigbasket, a Tata Enterprise, has forayed into offline retail with its new self-service ‘Fresho’ store at Basaveshwar Nagar, Bengaluru. The launch is part of the company’s vision to open 200 physical outlets pan India by 2023, and 800 by 2026.

The inauguration was done by three farmers who are part of bigbasket’s Farmer Connect programme.


In Fresho stores, customers can now handpick fresh fruits and vegetables as well as daily essentials. It aspires to provide its customers every convenient option for buying products at competitive prices and also cater to the next 500 million users who have not transacted online.

Hari Menon, Co-Founder and CEO, bigbasket, said, “bigbasket has always striven to adopt a customer-first approach. This is where the ‘Fresho’ stores will be gamechangers in terms of making the buying of fruits, vegetables and groceries as seamless as cash transactions at ATMs. The stores will give access to the next 500 million customers who have not yet started buying grocery online and create a new significant growth opportunity for bigbasket. The produce stocked at the stores is backed by our extensive Farmer Connect programme where we partner with over 30,000 farmers across the country to source fruits and vegetables directly. There is complete traceability for all fresh produce built in our supply chain which allows us to communicate details of the farmer for each product to our customers.”


The stores merge the technology like ‘self-billing counters’ integrated with video AI tools that enable customers to pick items of their choice and weigh them at the counter.

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