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Snapdeal launches 'Toofani Sale' consumer campaign with TV actor Mohit Raina

Non-metro buyers accounted for 86% of Snapdeal’s sale season orders

Click on the Image to watch the TVC.

Snapdeal has launched a new campaign starring TV celebrity Mohit Raina as part of its 'Toofani Sale' consumer campaign in this festive period.  

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Amplifying Snapdeal’s brand campaign, “Brand Waali Quality, Bazaar Waali Deal”, that addresses the notion that only expensive products/brands offer good quality, Mohit Raina is collaborating with Snapdeal on digital and social media campaigns. 

Mohit Raina will be seen ordering various Diwali looks for himself and his friend, played by Chahatt Khanna, the TV actress, from Snapdeal.com.

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The film:

Soumyadip Chatterjee, Brand Marketing Director, Snapdeal, said, “We see the partnership with Mohit as a way to reach and build trust with the Indian heartland audiences, and deliver credibility of our efficacy and brand promise. He is a self-made movie star with humble beginnings and gets huge respect and love from Indian TV and movie viewers, due to his larger-than-life roles in shows like Mahadev and blockbuster films like Uri.”

This festive season, Snapdeal is running regional campaigns and has collaborated with social media influencers. Before going live with Mohit Raina, it had campaigns running in Gujarat and West Bengal, with Aarohi Patel and Subhashree Ganguly, which was focused on Navratri and Durga Puja celebrations. The campaign is currently running on Facebook, Instagram, YouTube and OTTs like Zee5 and MX Player and is being well received by the audience.  

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Earlier it collaborated with Ahaana Krishna, Kalidas Jayaram, Mirnaa Menon and Siddharth Menon for Onam targeting Malayalam speaking customers and launched its “Brand Waali Quality, Bazaar Waali Deal '' campaign for southern markets in Telugu, Kannada, and Tamil. 

Snapdeal has also just wrapped its first Toofani Sale of the season, where its overall sales volume went up by 98% compared to last year. Sharing analysis from the first sale, it said that nearly 60% of its total orders came from Tier 3 towns. Tier 1 & 2 cities accounted for nearly 26% of orders, while metro buyers accounted for the balance 14%. And men’s, women’s and kids apparel are trending at 224% of last year, while home and kitchen continue to be another strong performer with more than 95% growth over last year’s festive sales. 

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