To make things exciting for fans of Korean content, premium streaming service Prime Video has announced the launch of a dedicated content slate for K-dramas on the service. Starting October 21, a repertoire of Korean dramas went live for the Indian consumers.
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Following the success of Parasite and Minari on Prime Video, the launch of the Korean content slate is reflective of the booming interest in Korean dramas, including the strong affinity for genres such as romance, mystery, thriller, and horror. With new titles launching every week and storylines ranging from romance to revenge to slice-of-life, Prime Video’s K-Drama slate gives viewers an immersive experience of the Korean culture.
“Video streaming has brought a host of varied cultures into our living rooms. Users are now enjoying watching content from different regions of India and from around the world, finding resonance in stories, characters and cultures,” said Manish Menghani, Head, Content Licensing, Amazon Prime Video, India. “Korean content, in particular, has made significant inroads into India’s mainstream popular culture. Our users were highly appreciative of Korean films such as Parasite and Minari on Prime Video – the movies saw viewership from across the length and breadth of the country. We are excited to announce our exclusive slate of Korean content with 10 popular series. The slate brings together a mix of genres from comedy, romance, horror to action, exclusively for Prime Members in India. The announcement marks our efforts to program for evolving consumer choices for immersive content. We will continue to curate a compelling library of content that is diverse, resonates with our audience and gives them the choice to explore stories from around the world.”
The popular shows launched on the service on October 21 include True Beauty that dwells on the classic makeover of a young high school girl, bullied for her appearance, Strangers from Hell that will transport the viewers to a dingy apartment building with shady neighbours and a series of mysterious events, and the new season of a high-octane action-packed series, Taxi Driver, featuring Lee Je-Hoon and Esom. While the saga of the supernatural will continue with Lee Dong-Wook and Cho Bo-Ah starrer Tale of the Nine Tailed, Hotel Del Luna will introduce a mix of eeriness and a gripping plot line.
In the subsequent weeks, viewers can tune into all the seasons, including the most recent one, of The Penthouse: War in Life (to be released on October 28), is a show that delves deeper into the struggles of some unabashedly ambitious women, who desire to enter the cream of high society. At the same time, Mr. Queen (to be released on November 4), featuring Shin Hae-Sun and Kim Jung-Hyun, will make the audience experience a soul swap and a time travel within the same breath.
Secret Garden (to be released on November 4), is a fantasy romantic comedy will explore love that transcends social class differences, while all 4 seasons of Voice (to be released on November 11), will allow users to binge-watch an edge-of-the-seat thriller, which will see a seasoned ex-detective and a talented newbie solve cases with limited clues at their disposal.
Doctors, to be released in November, is about Yoo Hye-Jung, a reckless student who begins to change after meeting her teacher, Hong Ji-hong, who plays a key role in transforming her life. 13 years later when they bump into each other in a hospital, they must face and navigate the challenges of being doctors. The show stars Kim Rae-Won, Park Shin-Hye, Yoon Kyun-Sang and Lee Sung-Kyung in the lead.