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Isobar’s Shamsuddin Jasani replaces Tarun Rai at Wunderman Thompson as CEO, South Asia

Jasani was with Isobar as Group Managing Director, South Asia. He left the agency in September this year

Shamsuddin Jasani will join Wunderman Thompson as CEO, Wunderman Thompson, South Asia, from November 1, 2021. 

This post was earlier held by Tarun Rai, who will move to the position of Executive Director, Strategic Initiatives, APAC, at the agency from January 1, 2022. 

Before this, Jasani was with Isobar as Group Managing Director, South Asia. He left the agency in September this year. 

Jasani will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.

Jasani commented, “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am really excited to not only continue this legacy but to take it to greater heights with the combination of creativity, data, commerce and technology. I believe at Wunderman Thompson we have all the ingredients to be the partner of choice for the growth and transformation of brands and business in India."

“We are pleased to have Shams join our Wunderman Thompson leadership, and believe he is the natural successor to continue propelling our South Asia business forward,” said Sturgeon.

According to his LinkedIn profile, Jasani was wearing multiple hats at dentsu. Besides heading the Isobar group in South Asia, consisting of Isobar India, Watconsult Isobar Sri Lanka and Fractalink, he was also looking after the Taproot and Isobar cluster.

He launched Amnet in India and was the Executive Sponsor of Dentsu Programmatic.

He had overseen two acquisitions within dentsu and was a part of the Dentsu Aegis Network India board, Isobar Global Growth Board as well as APAC Dentsu Creative LOB Growth board.

Jasani has been in the digital industry for 20 years. Having launched Isobar in India in August 2008, he grew the agency’s billing from zero to $250 million. The staff grew from just four to a 300-member strong team, Jasani’s LinkedIn profile said.

Jasani was also overseeing the programmatic operations for DAN in India. Under his guidance, AMNET has grown over 300% in the last two years, according to the LinkedIn profile.



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