IdeateLabs, an independent digital-first creative agency, has appointed Lokesh Shah as Vice-President, Brand Solutions. He will be based in the agency’s Mumbai office and will report to Vrutika Dawda, Director.
The agency continued winning new clients, despite the nationwide pandemic lockdown. The client-base of IdeateLabs consists of premier brands as well as start-ups across diverse industries such as BFSI, real estate, retail, lifestyle, consumer durables, travel and hospitality, among others.
Vrutika Dawda, Director, IdeateLabs, said, “We welcome Lokesh as a part of the Senior leadership team at IdeateLabs. His strong professional background spans across two decades of rich experience in both Indian and international markets. It is this experience that we would like him to help us bolster our accounts – Indian consumer insights clubbed with best international practices. Lokesh will lead the IdeateLabs Mumbai business and will play a pivotal role. He will mentor the team in crafting effective strategy and oversee seamless implementation. His thinking complements our brand promise of ‘Building Conversations’; which is all about seeding positive chatter among the brand, the stakeholders and the consumer. We are confident he will effectively take charge of the Mumbai business.”
Shah’s experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns. He enabled many a prestigious new business win across agencies he worked for, including Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.
Commenting on his new role, Shah said, “I’m excited to work with the young and vibrant team at IdeateLabs, a leading marketing agency that is committed to setting newer benchmarks. I’ve always worked best with agencies that put work culture and high standards of brand management as their mantras. Effective campaign creation and development has always been my forte. I’m looking forward to introducing path-breaking campaigns for the existing brands and getting exciting new client accounts in diverse sectors.”