CNBC-TV18 hosted #2021ReadyWithCNBCTV18 – Unmasking the Year Ahead, a day-long digital unconference on Twitter that provided the audiences with solutions-driven foresight, actionable insights and even some lighter moments to help them face the year head-on. The channel brought together industry experts from various walks of life to share their experiences in a fun, shared-learning Q&A format in the event held on Friday, January 15 from 10 am to 7:30 pm.
#2021ReadyWithCNBCTV18 saw experts from the fields of finance, film-making and entertainment, food, sustainable living, literature and entrepreneurship come together under one platform, sharing their experiences and learnings from the pandemic, challenges faced by their industries, trends that will define 2021, self-development and growth goals in 2021 among other wide-ranging topics.
This was done as a Twitter Q&A with the celebs and the brand, while letting Twitter users interact with the celebrities directly at the end of each session. Each celebrity saw an hour dedicated for their interaction with the CNBC-TV18 Twitter community.
Capturing the highlights from the many significant conversations of the day; actor and UN Ambassador Dia Mirza emphasised the importance of sustainable living and ways to make one’s life more “green”; Finance YouTuber CA Rachana Ranade shared insightful tips on ‘Financial Wellness’ by advising audiences to SIP (Save, Invest and Prosper).
Actor Anupam Kher talked about the growing reliance on online content consumption and how it is a great source of learning for everyone; stand-up comedian Atul Khatri spoke about how easy accessibility of digital media has been instrumental in advancing talents from smaller cities and the co-existence of online and on-ground events post-lockdown.
Michelin Star chef, author and filmmaker Vikas Khanna spoke about how post the pandemic and its grave effects, the Feed India initiative was the need of the hour and the collaborative approach that the hospitality sector must adopt to sustain and thrive in the new normal. Author and diplomat Amish Tripathi shed light on harnessing creativity with productivity and suggested that one must try penning down their thoughts straight from the heart.
Digital entrepreneur and author Alok Kejriwal highlighted how the pandemic taught everyone to prioritise and be judicious about their choices. He went on to say that 'Business can only get better' in the times to come with dedication, perseverance while YouTuber and internet personality Sejal Kumar spoke about her self-development journey and the confidence to start out on one’s own and chase goals.
Commenting on the campaign’s success, Smriti Mehra, CEO, Business News, Network18, said, “As a forward thinking brand, we have always looked at creating opportunities to aid our audience in the best possible way and make a meaningful impact in their journey towards self-growth. This is how the notion of #2021ReadyWithCNBCTV18 was born – a truly interactive idea that will prepare our audience to face the year with a renewed spirit of hope and positivity. Reinforcing our brand’s commitment to being the ‘Trusted Partner and Ally’ to our audiences, this activity brought together the who’s who of every industry to help navigate the challenges the New Year might throw. The response has been tremendous and we hope to do more of such exciting and value-adding endeavours in the future.”
Hemal Majithia, Founder and Chief Oktomind, OktoBuzz, said, "In our constant endeavour to provide relevant and tailor-made communication, we studied the current sentiment and voice of CNBC-TV18's audience. It clearly told us that there was a big question mark in people's mind about their future in 2021. So together with the CNBC-TV18 team, we worked on creating an experience where experts and guides from various fields could unmask key trends and help Indians become #2021ReadyWithCNBCTV18."
The event garnered 728+ million impressions and 56.2+ million reach over the course of the day, along with the event hashtag #2021ReadyWithCNBCTV18 trending at no. 3.
To catch the Twitter highlights from the event:
Presenting to you #2021ReadyWithCNBCTV18 - ‘Unmasking the Year Ahead’. Join us for a celebrity-studded Friday with expert opinions about the year ahead. What’s more, you can ask them your questions live and win exciting giveaways.— CNBC-TV18 (@CNBCTV18News) January 13, 2021
Block the calendar: 15th January, 10 AM onward. pic.twitter.com/32Pqe0TTZI