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Sanfe signs Radhika Apte as brand ambassador

With Apte, Sanfe will focus on raising awareness on the importance of feminine intimate skincare, health and sexual hygiene; empowering women to break barriers and share their voice and find an array of choices for their intimate health, menstrual hygiene and care

Sanfe, a feminine hygiene, and intimate skincare brand, has recently signed actor Radhika Apte to join them to be the voice for women to be able to make a choice for their intimate and hygiene care.

Since its evolution, Sanfe as a brand strives to encourage women to own their feminine form with pride and take good care of it inside and out. An encouraging voice like Apte’s will help women choose Sanfe for their various silent and unnoticed, often un-served concerns.

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This collaboration will allow Sanfe to relate and connect to women as their ‘all-time companion’ for their different body needs without hesitation.

Harry Sehrawat, Co-Founder, Sanfe, said, “Having Radhika Apte on board gives us a sense of great confidence that we are on the right path towards being that solution to several silent needs of women. We visualise a modern world where women can openly choose to take care of their needs themselves and Radhika embodies that woman who our community of women can take inspiration from.”

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Apte said, “Women today are openly acknowledging body positivity and confidence. This change is fuelled by Sanfe, which offers the choice of quality products and solutions across a women’s body cycle. I applaud the insight and resulting range of products Sanfe has to offer which provide solutions to what we all needed but never thought to demand.”

With Apte, Sanfe will be focusing on raising awareness on the importance of feminine intimate skincare, health, and sexual hygiene; empowering millions of women to break barriers and fiercely share their voice and find an array of choices for their intimate health, menstrual hygiene and care while breaking away from any taboos.

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Sanfe has a direct-to-consumer approach and growing access across its range of products, including premium intimate skincare, menstrual hygiene, and body grooming, specially made for women.

At present, Sanfe’s portfolio has a wide range of products, which includes categories such as intimate skincare, body grooming, and period care and daily hygiene.

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The products are available online, on Premium Feminine Hygiene Brand – Sanfe, and e-commerce platforms such as Nykaa, Amazon, and Flipkart.

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