Brooke Bond Red Label presents ‘Bigg Boss Marathi Season 3’ will see high-voltage drama unfold with actor-director-producer Mahesh Manjrekar enthralling viewers as the host. The show will have a four-hour grand launch at 7 pm on September 19 with an intriguing mix of 15 celebrity housemates. The show will be aired Monday to Sunday at 9:30 pm only on Colors Marathi. Produced by Endemol Shine India, the latest season has on board Brooke Bond Red Label as presenting sponsor and TreSemme, A23 and Haier as the special partners.
Ravish Kumar, Business Head, Regional Entertainment (Kannada and Marathi), said, “Bigg Boss itself is a phenomenon and staying true to our promise of providing wholesome family entertainment, the new season of Bigg Boss promises to have many surprises for its audiences. The last two seasons have performed exceptionally well, and we only wish to grow from here. Bigg Boss Marathi proved to be one of the topmost viewed shows in the Marathi general entertainment space for both the seasons, attracting not only television viewers but also a massive number of digital viewers on Voot. Bigg Boss Marathi is the undisputed king in Marathi television that provides various opportunities for brands to reach out to their target audience as is evinced by the number of sponsors on board. “
Aniket Joshi, Business Head Colors Marathi, said, “Bigg Boss Marathi is undoubtedly one of the more popular shows of Marathi television. Every season, we give a new meaning to unpredictability and make the content entertaining as well as cohesive to appeal to all. From a format perspective, we have tried to make this season different, innovative and made sure we have the right kind of contestants and housemates. The audience will get to see Marathi flavour be it in the tasks or routine.”
Viraj Raje, Head of Programming, Colors Marathi, said, “Since the pandemic, the world as one community, is facing a very challenging time. Experiencing lockdowns and unlocks, the audience today can relate to the determination and strength displayed by contestants to stay ‘locked-in’ inside the Bigg Boss Marathi house for 100 days. Unlocking the entertainment quotient, this season of Bigg Boss Marathi is all about showcasing the contestants’ determination in the face of challenges and living with a positive frame of mind.”
He added, “Our overall approach with Bigg Boss Marathi Season 3 is to celebrate the ‘Marathipan’ by displaying the various cultural nuances of Maharashtra. Be it the design elements inside the house, the tasks, and even naming Weekend ka Daav as Chavadi, we have tried to bring in the true essence to Maharashtra’s rich culture into the show.”
Host Manjrekar said, “The past one-and-half-year has been very difficult for all of us. We all have been through an emotional roller coaster ride. But with the arrival of Maharashtra’s most favourite show, Bigg Boss Marathi, we wish to make audience forget their pain and sadness. As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you.”
Abhishek Rege, CEO, Endemol Shine India, said, “After receiving an overwhelming response from the viewers for the last two seasons, we at Endemol Shine India have gone the extra mile to ensure the housemates are kept on their toes throughout the new season. Each episode will captivate the audience with fresh content, surprises, unexpected twists and turns. So stay tuned,” said Abhishek Rege, CEO Endemol Shine India.”
The third season will have 15 different celebrities quarantined in the Bigg Boss house for 100 days with the voice of Bigg Boss as the only source of guidance in their lives during their stay at the house. This year Bigg Boss Marathi audiences will get 24*7 Live access of the house and introducing weekly tasks chosen by Voot users. Audiences will not just vote for their favourite contestants but can ask them questions in the house via Tumcha Prashne, send them messages via Chugli booth and share with other fans their thoughts on what’s going on in the house via Video Vihaar. With 60+ cameras watching every move of the contestants, every second in the massive house, each week at least one participant will be evicted based on nominations from fellow housemates and through public votes.
Catch all this and more on www.colorsmarathi.com. One can also follow the action on Facebook and Instagram and Twitter @BiggBossMarathi using hashtags #BiggBossMarathi3 and @Colorsmarathi.