The Q, a Hindi GEC, with presence across digital, social and television platforms, has announced the launch of its first crime fiction show ‘Jurm Ka Chehra’, marking The Q’s foray into the genre. Mobilising the digital creator economy, and in collaboration with Chingari, The Q held virtual audition for the upcoming crime fiction show on the short video platform. Jurm Ka Chehra will premiere on Saturday, September 4, at 9 pm exclusively on The Q. Fresh new episodes will air every Saturday and Sunday at 9 pm.
Providing the digital creator community with an opportunity and platform to debut on TV, Chingari users were asked to send in their auditions to The Q in the form of showreels and monologues directly on the platform. Having held auditions on Chingari for 20 days with an ‘Age no Bar’ approach, over 47,000 users participated for a role in Jurm Ka Chehra garnering over a billion impressions. Following this audition process, four Chingari users — The Girish from Nanded, Rubulrox from Assam, Pornima Garg from Lucknow, and Rajesh Singhal from Rajasthan — are the finalists who have bagged a role in the upcoming crime fiction show on The Q that will be hosted by Kinshuk Vaidya.
Krishna Menon, COO, The Q, said, “The Q has constantly leveraged the strength and reach of the digital ecosystem to keep audiences entertained and engaged at all times irrespective of platform. We have always ensured we have a ‘Zara Hatke’ approach to everything we do. The digital space is evolving and it is home to very talented creators who are truly deserving. We have constantly explored new means of engaging with this ecosystem and have brought stories to The Q that are unique, and compelling. Our association with Chingari is in line with our vision and we are excited about the response we have received on this direct outreach. We will continue to create such opportunities that will empower the digital creator ecosystem while creating content that will become synonymous to The Q.”
Deepak Salvi, Co-Founder and COO, Chingari, said, “You never know where the next big creator would be spotted. He or she just needs to be identified. Collaborations are always a refreshing manner to bring out talent from diverse walks of life, irrespective of the platform. We are proud of our association with The Q and feel privileged to offer such opportunities to our creators that can do justice to their talent and help them become rightfully famous. We look forward to creating many such refreshing properties for our creators.”
Jurm Ka Chehra will create awareness about modern-age crimes in society ranging from common day-to-day identifiable situations to more complex situations such as cybercrimes, and online frauds. The host will take viewers through unheard, strange and intriguing cases with every hourly episode thus making them more aware of such happenings in societies.
The Q India is an advertiser and influencer-marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences.