Nykaa, a leading online destination for beauty and wellness, has appointed Google’s Shilpa Jain as its AVP, Consumer and Market Insights. Previously, Jain has worked as a Consumer and Marketing Specialist at Google for around two years.
With over 13 years of experience in the consumer insights industry, this is a big move for Jain. She has previously worked at brands like Coca Cola for more than three years and is an industry figure when it comes to Consumer and Market Insights. Jain has also worked for UK based Kantar for over seven years as a Senior Project Director.
At Nykaa, Jain will be responsible for driving consumer and market insights, providing relevant insight-based solutions to address specific branding and marketing issues and will be helping the brand to build relevance among the consumers through specific research solutions.
Jain did her MBA from MICA Ahmedabad and is a graduate in Economics from Shri Ram College of Commerce.