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BestMediaInfo announces winners of the first edition of Rising Star Awards 2021

Young professionals from Wavemaker India bag maximum High Chair awards. The Rising Star of the Year award went to Abhishek Goyal. The celebratory event was held on August 10, 2021

Click on the Image to watch the Rising Star Awards 2021.

BestMediaInfo has announced the winners of its much-awaited first edition of India TV Presents Rising Star Awards 2021.

The one-and-a-half-hour virtual awards gala was held in the evening of August 10, 2021, amid the presence of over 200 live audiences at any given point in time.

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Generally, it is the senior management of media agencies who are presented with top honours at any awards function. But for the first time in the history of advertising and marketing, BestMediaInfo curated an award IP that specifically honours young and budding achievers working in the field of media strategy across brand marketing teams and agencies (media, digital, consulting firms).

The esteemed jury consisting of 11 industry heads and media strategy veterans picked up winners across 12 business categories and 7 special categories. The jury selected one Winner and 'Finalists' in each category. While the Winners went home with a ‘High Chair’ each, the Finalists were given away certificates as a token of appreciation. The Finalists were close enough but couldn’t win the coveted title by a tiny margin.

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Below is the list of the Winners and Finalists in each category:

Entrant

Company

Work Title

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Award

Category: Automobile

Rahul Dattaram Shinde

Havas Media

#ThankYouIndianTruckers – A Tata Motors Initiative

Finalist

Rahul Bharadwaj

Skoda India

Škoda Single Wicket

Finalist

Abhay Sawhney

Initiative

MG Motor ZS EV Launch - #ChangeWhatYouCan

High Chair

Category: Banking, Finance, Insurance & Fintech

Pradnya Adhikari

Interactive Avenues

Citibank Credit Card - Using ‘Bolder & Smarter Approach’

Finalist

Vishesh Sharma

Angel Broking

Campaign on Muhurat Trading - ‘Shagun Ke Shares’

Finalist

Devyani Bhaskar

Wavemaker India

How I Used ‘Output to Outcome’ Planning to Re-launch a Brand

High Chair

Category: Consumer Durables (White Goods, Appliances and Mobiles)

Jankana Kaul

Natter

Havells Led Ramlila

Finalist

Vikram Simhan

Wavemaker India

Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project

Finalist

Prachi Kelkar

Wavemaker India

How Change in Strategic Approach Changed the Game for Eureka Forbes Aquaguard (EFL)

High Chair

Category: eCommerce

Srinivas Seshadri

Interactive Avenues

Tanishq Festive Campaign

Finalist

Asha Surendran

Wavemaker India

#SoundtrackYourFitness with Myntra and its Athleisure Paltan

Finalist

Abhishek Goyal

OrComm APL

Gramophone Uday

High Chair

Category: Fashion & Lifestyle

Ranjana Pawar

Wavemaker India

Expediting the Digital Transformation Journey of Natural Diamond Council

Finalist

Vikas Kumar

Wavemaker India

UCB Takes Charge for the World’s Biggest Democratic Elections in 2019

High Chair

Category: FMCG & Retail

Nupur Jain

Initiative

Unlocking Harpic's Mission

Finalist

Adhir Anand

Wavemaker India

Not Just a Cadbury Ad

Finalist

Faheem Merchant

Wavemaker India

Making India Generous Again - One Thank You at a Time

High Chair

Category: Media & Entertainment

Karishma Kakar

Mid-day

Launch of the Mid-day Digital Tabloid - India's First Interactive Digital Tabloid

Finalist

Veeraraghavan Sundararajan

Wavemaker India

Netflix Quarantine Weekend - Free Access Only for 2 Days

Finalist

Nitasha Seth

Netflix India

Netflix Matchmaker

High Chair

Category: Travel & Hospitality

Twinkle Bhatia

Hyper Connect Communications

SodaBottleOpenerWala: Creating a Social Media Icon 'Rustom'

Finalist

Category: Real Estate

Rahul Raheja

Columbia Pacific Communities

LoveBeyondAge

Finalist

Category: Education

Gaurav Tyagi

Interactive Avenues

Unacademy Lets Crack It – Launch Campaign and Unacademy Prodigy Campaign

High Chair

Category: Telecommunications & IT

Umesh Khandelwal

Wavemaker India

Vodafone-Idea Phone-line with Google Assistant – How May I Help You?

Finalist

Kanika Masand

Dentsu Storylab

PC Paathshala – Pioneering an Online Learning Ecosystem

High Chair

Category: Rising Star for Best Strategy – Print

Abhishek Goyal

OrComm APL

Gramophone Uday

High Chair

Category: Rising Star for Best Strategy – Television

Jit Sengupta

Zee Biskope

Zee Biskope Viewer Engagement Drives

Finalist

Dhiraj Luthra

Discovery Communications

Integrated Marketing Campaign for 'Into the Wild with Rajinikanth'

Finalist

Nupur Jain

Initiative

Unlocking Harpic's Mission

High Chair

Category: Rising Star for Best Strategy – Digital (Search)

Srinivas Seshadri

Interactive Avenues

Tanishq Festive Campaign

High Chair

Category: Rising Star for Best Strategy – Digital (Programmatic)

Nitasha Seth

Netflix India

Netflix Matchmaker

High Chair

Category: Rising Star for Best Strategy – Digital (Social)

Vikram Simhan

Wavemaker India

Addressing Challenges of a Cookie-less World by Building APAC’s First Data Clean Room for Nokia Mobiles, an Industry First Project

Finalist

Aniket Ghanwatkar

Wavemaker India

The Case of Missing Cadbury!

Finalist

Nitasha Seth

Netflix India

Netflix Matchmaker

High Chair

Category: Rising Star for Best Strategy – Outdoor

Aniket Ghanwatkar

Wavemaker India

The Case of Missing Cadbury!

High Chair

Category: Rising Star for Best Strategy – Integrated

Faheem Merchant

Wavemaker India

Making India Generous Again - One Thank You at a Time

High Chair

Rising Star of the Year

Abhishek Goyal

OrComm APL

Gramophone Uday

High Chair

Young professionals from Wavemaker India bagged the maximum (6) number of High Chairs. While Wavemaker’s Faheem Merchant scored highest across categories for his “Making India Generous Again - One Thank You at a Time”, Nitasha Seth of Netflix was the winner of three High Chairs. On the other hand, Abhishek Goyal scored better than Nitasha but won two High Chairs in two categories.

After the intense debate during the judging session on selecting the winner of the Rising Star of the Year, the jury zeroed in to award the coveted title of The Rising Star of the Year to Abhishek Goyal for Gramophone Uday for owning a media within limited resources.

On winning the Rising Star Awards, Goyal said, “It is hard to express this feeling in words. I am deeply honoured by this recognition. I would like to thank my bosses for believing in me and giving me a platform and opportunity to do some great work. Our sole purpose here is to find a solution to a marketing problem that not just benefits the brand but also impacts society at large. I thank the judges and BestMediaInfo for being the stage where work like this can be recognised, showcased and celebrated.”

In the inaugural year itself, given the long-standing credibility of BestMediaInfo, the contest received more than 250 entries from media strategy professionals (under 35 years). The jury shortlisted 68 of these entries to be considered for the awards.

Niraj Sharma

Niraj Sharma, Founder and Editor-in-Chief at BestMediaInfo.com, said, “Congratulations to the young achievers on winning this highly competitive award in the media strategy field. The awards hold immense value for so many reasons. Firstly, it is India’s first award, especially curated for young professionals in media strategy. Secondly, the esteemed jury and the advisory board associated add depth to the awards. Thirdly, the awards logo and trophy are designed by India’s best creative agencies, Taproot Dentsu and Scarecrow M&C Saatchi. Lastly, the quality of entries received is amazing. All this together makes every High Chair win aspirational.”

The jury for the award committee consisted of prominent industry names such as Ajit Varghese, CCO, Sharechat; Anjali Krishnan Head of Media, Mondelez India; Archana Aggarwal, Head of Media, Airtel; Atit Mehta, Marketing Head, Byju’s; Bhavana Mittal, Vice-President, Media and Digital, RPSG Group; Jaikishin Chhaproo, Head Media and PR at ITC; Krishnarao S Buddha, Senior Category Head, Parle Products; Maithreyi Jagannathan, Vice-President, Brand and Brand Function Leader, Personal Health Care AMA, P&G; Raj Nayak, Founder & Managing Director, House of Cheer Networks; Rajiv Dubey, Head of Media, Dabur India and Shashank Srivastava, Executive Director, Maruti Suzuki.

Info@BestMediaInfo.com

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