On the back of strong business growth, audio OTT player Pocket FM has appointed Ankket Jain as Vice-President, Creative Solutions, and Manish Nagar as Agency Relationship Head. Claiming to have witnessed an exponential growth of 5x in the last 6 months, the company said it intends on taking its business to soaring heights with these additions.
The company said it intends to bolster its revenue and propel the monetisation team to reinforce its number one position in the market. Pocket FM claims to have more than 25 million users and 2 billion monthly listening minutes and plans to continue driving growth by offering more audio content across formats.
As Vice-President, Creative solutions, Jain will oversee the revenue and creative solutions for the company nationally. With over 17 years of experience in the advertising and media industry, Jain has provided several industry-first concepts and strategies to some of the most notable and renowned brands in India to help them accomplish their vision.
Prior to Pocket FM, he was heading a dynamic team as the National Head of Client Solutions at RED FM where he helped them with award-winning ideas and impactful client-led brand promotions.
Nagar, a well-versed professional, will join Jain as the Agency Relationship Head, India, to identify growth opportunities, drive awareness and monetisation for Pocket FM.
Nagar has over 20 years of experience in distinct conceptualisation along with efficient media buying and trading for print, radio, and digital across the media industry.
He joins the company from Red FM where he was Head Sales - National Markets. Previously, Nagar spent over 13 years on the agency side of the business of which he spent nine years with Maxus and four years with GroupM as National Cluster Head - Print and Radio.
Commenting on the announcement, Rohan Nayak, Co-founder and CEO at Pocket FM, said, “In line with Pocket FM’s growth strategy, we continue to strengthen our team. We believe that they will be instrumental in defining and executing the company's strategic ambitions, vision, and roadmap for accomplishing its commercial objectives. We are delighted to have Ankket and Manish in our leadership team. The synergies of these two industry leaders resonate with our brand’s commitment to building a robust online audio ecosystem with captivating and inspiring content. We are confident that their profound industrial knowledge will help us intensify our visibility and solicit new business growth.”