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Twitter, Sony Pictures join hands to bring all action from Indian cricket team’s Sri Lanka, England tours

Facebook and Sony Pictures Networks India also partner to bring match highlights and videos to fans from the upcoming series

Twitter and Sony Pictures Networks (@SonySportsIndia) India are coming together to bring the best of sporting action to people on Twitter for the upcoming cricket season. As excitement mount for the Indian cricket team’s Sri Lanka and England tours, for the first time, people in India will be able to experience cricket video content on their timeline with in-match and powerplay highlights.

Over the past year, while fans have not had access to the in-stadium experience, Twitter has given them a front-row seat to all the action from the men-in-blue. For the first time, with the sports channels of Sony Pictures Networks’ (@SonySportsIndia) live coverage of the tours on Twitter, cricket fans will be able to consume video highlights and be a part of every moment of every game in real-time. From heart-stopping fall of wickets, cracking 4s and boundary-defying 6s to classic Man of the Match clips, as well as audience-favourites like the best catches of the match. These video highlights, as well as Twitter Moments, will be available for fans across various cricket formats giving them an unparalleled experience:

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  1. India vs. Sri Lanka Series (starting July 18)
  2. India vs England Series (starting August 4)

Amrita Tripathi, who leads global content partnerships for Twitter in India, said, “While the sports experience has changed in recent times, the roar of sports fans on Twitter is louder than ever. Conversations around cricket leagues in 2020 increased by 23% when compared to those in 2019, which in itself was a record-breaker with 27 million tweets. We are delighted to partner with Sony to bring in-match premium cricket video content to people on Twitter in India for the very first time, building on a promising content partnership with one of the top sports broadcasters in the region.”

Manish Aggarwal, Head, Growth and Monetisation, Digital Business, Sony Pictures Networks India, said, “We are excited to partner with Twitter and take our viewer engagement to the next level. It is a pleasure to come together and be able to reach out to cricket enthusiasts with video highlights. Since it is a new and refreshing phenomenon, the viewers will now have one more platform to share/discuss and express their views on the matches.”

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Through the course of this year, Twitter will bring you a range of different cricket content from partners, like the sports channels of Sony Pictures Networks India, including Twitter Spaces and behind the scenes action with the Twitter #BlueRoom for the upcoming World Cup series and India vs. Australia women’s series.

Facebook also announced its partnership with Sony Pictures to showcase highlights and videos from the Indian national cricket team’s upcoming tours of Sri Lanka and England. This will kickstart with the first ODI against Sri Lanka on July 18 and will span up till the fifth Test match against England from September 10-14. The partnership includes match highlights and videos across three ODIs, three T20Is, and five Tests, being showcased on Facebook Watch.

The wide range of content will include match highlights, in-play moments with best catches, best wickets, and man of the match among others. Being featured on the Facebook page of the sports channels of Sony Pictures Networks India, fans will be able to catch up on action they missed and talk about or share the top moments with their friends and family.

Manish Chopra, Director and Head of Partnerships, Facebook India, said, “Sports, including cricket, is an integral part of our efforts towards building and enabling video experiences that connect people and build community on Facebook. And we are delighted to partner with Sony Pictures Networks India (SPNI) to bring the most exciting moments from the Indian cricket team’s upcoming tours of Sri Lanka and England, to Facebook Watch. We are positive that bringing the action from the matches will further bolster the conversations and engagement amongst cricket fans from across the globe.”

Aggarwal said, “We are excited to partner with Facebook to bring highlights and videos from the Indian cricket team’s upcoming tours of Sri Lanka and England. Our association with Facebook will enable us to extend thrilling content to cricket enthusiasts and drive further engagement around what happens on the pitch.”

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