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Shemaroo TV appoints Infectious Advertising as its creative partner

The agency will manage ATL, BTL, and trade communication requirements

Shemaroo TV, an Indian Hindi-GEC free-to-air television channel owned by Shemaroo Entertainment Limited, has appointed independent ad agency ‘Infectious Advertising’ as creative partner.

Infectious Advertising will manage ATL, BTL, and trade communication requirements.

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Ramanuj Shastry and
Nisha Singhania

Nisha Singhania and Ramanuj Shastry, Co-Founders and Directors, Infectious Advertising said, “Shemaroo is a household name in Indian entertainment. We are honoured to partner with Shemaroo TV and look forward to creating new entertainment history.”

Rahul Mishra

Rahul Mishra, Head of Marketing and Communications, Shemaroo Entertainment, said, “We are excited to on-board Infectious Advertising as our creative partner in our journey of building Shemaroo TV as India’s most loved Free-To-Air Hindi GEC. I am confident that this synergy will create a strong brand story for Shemaroo TV which complements our proposition of entertaining the Indian audiences with our high-quality content.”

Launched in 2020, Shemaroo TV is available on all DD Free Dish, major DTH operators and cable networks. It aims to win over the Hindi-speaking market with a mix of original and iconic show offerings. Infectious will provide strategic as well as creative support to help Shemaroo TV realise their ambition.

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