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Eros Now partners with Live Satellite Media to strengthen reach in India

The deal will see ABS subsidiary, Live Satellite Media distributing and enabling subscriptions of Eros Now through various modes, including but not limited to unique bundling, prepaid codes, and API integration of the SVOD platform across its extensive customer base

Eros Now, an over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, an entertainment company, has announced its partnership with Live Satellite Media, part of the ABS group, for seamless delivery of Eros Now, the premium service to underserved video-on-demand audience across India.

ABS Group is a Multiple System Operators (MSO) that offers a complete array of solutions, including digital broadband and linear services to its vast network of customers across India. The deal will see the ABS subsidiary, Live Satellite Media distributing and enabling subscriptions of Eros Now through various modes, including but not limited to unique bundling, prepaid codes, and API integration of the SVOD platform across its extensive customer base.

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Manpreet Bumrah, Senior Vice-President, Distribution & Alliances, Eros Now, said, “India’s OTT space continues to expand with the audience constantly looking for engaging content. This partnership is unique and enables us to tap into Live Satellite Media’s massive distributions network of customers and serve them with Eros Now’s enormous library of Bollywood movies, originals, music, short-format content, and more.”

Atul B Saraf, CMD, Live Satellite Media, added, “At ABS Group, it is our constant endeavour to evolve with time and successfully deliver the best of the content offerings by great entertainment platforms across the country and help them reach the apex. By partnering with Eros Now, we can offer a unique experience of OTT platforms to our customers. We will leverage our 30 years of distribution network management experience to ensure the service reaches the multi-cultural and multi-lingual audience at large.”

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