Marathi OTT platform Planet Marathi has launched a brand new logo that reflects the identity of their digital streaming platform. The platform with a fresh new identity will be launched with the release of first ever Marathi TVOD film 'June'. The tri-fold launch of ‘June’ will be this month itself and will mark the beginning of Planet Marathi OTT’s journey.
The logo reflects the perfect symphony of Marathi pride and culture and Planet Marathi’s lively and fresh personality. The brand has retained its crimson pink colour but the app logo has a prominent ‘Ma’ in the artwork. ‘Ma’ denotes pride and it also stands for the Marathi language. Planet Marathi invokes the pride, passion, glory, freedom of thoughts, along with a centered, rootedness, warmth and motherly love of this age-old language. The logo denotes the originality, exclusivity and pride of Marathi art, culture, entertainment and history. This ‘Ma’ goes with the tagline of Planet Marathi OTT ‘Ma Maanacha Ma Marathicha’.
Akshay Bardapurkar, Founder and Head, Planet Marathi, said, “After a long wait, we are finally launching our revolutionary platform that will bring a new era of entertainment experience for Marathi industry. June 2021 marks a new beginning even for Planet Marathi with the launch of our new identity. Although we are turning a new leaf, our commitment to our audiences will remain the same. This is an age of web content, and we don’t want amazing Marathi content to wither away in the overload of content pouring in in the digital space. Our culture, our language and our art has so much meaning and our talented artists put everything at stake to present this to the audience. We at Planet Marathi want to create a platform that honors their painstaking efforts.”
The release of Planet Marathi OTT’s first Marathi cinema ‘June’ is a step in redefining the Marathi movie-watching experience as it is the first ever Marathi cinema to be launched as a TVOD. Marathi movie fans, who wouldn’t want to buy the whole subscription but still want to see the film, can simply buy a ticket and watch the movie in Planet Marathi Digital Theatre. This has expanded the audience for Marathi movies since it is affordable, convenient and unique. Marathi filmmakers too are flocking to Planet Marathi Digital Theatre now due to this effortless and cost-effective distribution.