Great Learning, an edtech company for higher and professional education, has launched its new brand campaign #NayeZamaaneKiDegree in a bid to create awareness about the new-age degree programmes in cutting-edge specialisations offered by various universities through their platform.
The campaign is targeted towards freshers and young professionals who are looking for career growth.
The campaign is a creative attempt to draw attention to the fact that our lives have changed in countless ways over the years â lifestyle choices, gadgets, lingo etc., but the world of degrees has stayed largely unchanged. The contrast is stark.
But after the formal recognition to online degrees by UGC under the New Education Policy, acquiring new-age degrees has become affordable and accessible.
Great Learning now offers UGC-recognised new-age degreesâ MBA, MCA, BBA etc. from top Indian universities, in cutting-edge specialisations such as data science, cloud computing, digital marketing, etc. These degrees will help learners acquire industry relevant skills to score lucrative jobs and build successful careers. They also get the benefit of career support from Great Learning with access to career workshops, resume building and interview preparation sessions along with job opportunities from 500+ hiring companies.
As part of the campaign, the brand has also announced a social media contest for the audience where they are inviting creative minds to submit their version of quirky headlines that would capture the essence of the #NayeZamaaneKiDegree. The brand will also reward some top entries in the contest, which is live on the Facebook, Instagram handles of the brand.
Aparna Mahesh, Chief Marketing Officer, Great Learning, said, âIn a highly volatile digital economy, employers are looking to hire talent with industry relevant skill sets, so they can start adding value right from the start. Just the stamp of a degree is not enough, it is important for young professionals to demonstrate a holistic understanding of fundamentals needed for the job. UGC-approved online degrees from reputed institutes, supported by tech platforms like ours, will ensure a wide number of students across have access to high quality, industry relevant education. With this campaign, we aim to strike a chord with our target audience on the need to choose the right degree for themselves. The response to this campaign has been overwhelming so far. It is great to see the idea of this communication resonate with so many learners across domains and sectors.â
The initial response of the campaign has been very engaging and the brand is expected to run for a couple of months.