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Team Pumpkin bags Pathkind’s digital mandate

The agency will manage the brand’s social media, media planning, media buying and SEO. Team Pumpkin will also be developing digital properties with branded microsites and offering digital support for their events and activations

Pathkind Labs has awarded its digital mandate to Team Pumpkin. As a part of the mandate, Team Pumpkin will facilitate Pathkind with strategy and execution to scale up the brand’s digital footprint.

Having a presence in Delhi, Mumbai and Bangalore, Team Pumpkin will be servicing Pathkind Labs from their Delhi office. The key areas of engagement are managing social media, media planning, media buying and SEO for the brand. The agency will be strategising the digital way-forward to build a loyal customer base, and drive innovations in the awareness-to-purchase cycle for the brand. Apart from that, Team Pumpkin will also be developing digital properties with branded microsites and offering digital support for their events and activations.

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Swati Nathani, Co-founder and Chief Business Officer, Team Pumpkin, said, “I’ve got to be honest here, this is exciting. Being awarded two sub-brands from the same parent company in such little time difference tells us that we are doing something right! That said, we see a long road ahead with Pathkind, and we sure are going to do our best at making this ride a smooth and rewarding one. With new opportunities to explore, come new challenges to overcome, and we can already visualise how we ace them all.”

Sanjeev Vashishta, MD and CEO, Pathkind Labs, said, “Our partnership with Team Pumpkin excites us, and we are confident that it would translate into something truly amazing to bring the patients/customers to the Pathkind Network to get the flavour of superior quality diagnostics services in the quickest possible time. After all, they are the ones who are going to help us capitalise on the potential of the digital medium.”

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