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NxtGen Datacenter & Cloud Technologies appoints Madison BMB for its marketing communications

The agency has been entrusted with the responsibility of developing a global positioning that would manifest itself into multiple integrated campaigns throughout the year across touchpoints

NxtGen Datacenter & Cloud Technologies, a domestic cloud services provider with a large footprint of datacenters across the country, has appointed Madison BMB as its partner.

NxtGen is working on a global application platform to power surging business needs. The tech forward company has brought in Madison BMB, the creative powerhouse of Madison World, to build awareness and saliency for their revolutionary new cloud offering that delivers unprecedented price-performance.

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Madison BMB has been entrusted with the responsibility of developing an overarching global positioning that would manifest itself into multiple integrated campaigns throughout the year across touchpoints, considering the multitude of stakeholders and beneficiaries.

AS Rajgopal, Managing Director, NxtGen Datacenter and Cloud Technologies Pvt. Ltd., said, “India has a long way to go before the current demand of digital infrastructure is fulfilled. Enterprises and Governments need an agile platform to build applications and secure and scale them on demand. Born out of the desire to deliver a global technology service offering from India, we have been working on a technologically superior offering since a few years. The Madison BMB team is a right mix of youth and experience and they are best equipped to creatively handle the market awareness requirements.”

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Raj Nair, CEO and CCO, Madison BMB, said, “Today, we need technology that understands us as humans as opposed to the other way round. NxtGen is a visionary company that puts consumers and their experience with technology at the centre of product development. As their marketing communication partners, we look forward to strengthening the connect between their latest path breaking cloud offering and the end user. India is brimming with tech rich ideas, and with our communication plan, we will ensure that the revolutionary offering finds its way to the right audience and serves as a catalyst for their surging businesses.”

Madison BMB’s services include brand strategy and communication solutions for TV, print, outdoor, radio, corporate branding, packaging design, digital films, website design and corporate AVs, among other services. It partners clients such as Asian Paints Bathrooms Division, Sleek Kitchens, More Super Markets, Indian Oil, Crompton and Olivia Cosmetics, among others.

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