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Amazon Prime Video forays into film production

The OTT platform has become the co-producer of upcoming Hindi movie Ram Setu alongside Cape of Good Films, Abundantia Entertainment and Lyca Productions

In a landmark move for its India operations, Amazon Prime Video has announced its association with the upcoming Hindi movie Ram Setu as a co-producer alongside Cape of Good Films, Abundantia Entertainment and Lyca Productions. Directed by Abhishek Sharma (Parmanu, Tere Bin Laden) and creatively produced by Chandraprakash Dwivedi (Prithviraj Chauhan), the film is an action-adventure drama that brings forward a story deeply rooted in Indian cultural and historical heritage.

The film starcast includes Akshay Kumar, Jacqueline Fernandes and Nushrratt Bharuccha. Following its theatrical release, Ram Setu will soon be available for Prime members in India and in more than 240 countries and territories.

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Vijay Subramanium, Director and Head, Content, Amazon Prime Video India, said, “At Amazon Prime Video, every decision we take is from a customer-first perspective. Stories that are entrenched in Indian soil have often found an audience not only in India but across the world, and we are delighted to further take a step into co-producing by collaborating with a film that highlights our Indian heritage. Our collaboration with Vikram Malhotra and Abundantia Entertainment as well as with Akshay Kumar to date has been unique and highly successful; and with this step, we move into the direction of further deepening and strengthening our association. With an exemplary cast and a story that is unique yet steeped in history, we look forward to continuing to entertain our customers the world over.”

Vikram Malhotra, Founder and CEO of Abundantia Entertainment, said, “In India, mythology, religion and history are deeply intertwined. They form the nerve system of our nation and have always given us the foundation for great, epic storytelling. Ram Setu is a story formed on facts, science and historical heritage and is anchored in the deep belief of Indians since centuries We have had a wonderful association with Amazon Prime Video for our successful Amazon Original Series Breathe and Breathe: Into The Shadows as well as for films like Shakuntala Devi, and the upcoming tentpole series - The End, also starring Akshay Kumar. I am thrilled to collaborate with Amazon once again for the opportunity to share this amazing story with a global audience.”

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Amazon Prime Video will be the worldwide exclusive streaming partner for Ram Setu following its theatrical release.

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