Telugu movie channel Zee Cinemalu has completed four years of its journey of entertainment.
Launched by the Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on September 4, 2016, with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers.
Zee Cinemalu reaches out to 55 million viewers, week on week, in Telangana and Andhra Pradesh.
In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last five years, according to BARC.
Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3% in the last four years and in the last six weeks, the share stood at 27.7%.
The channel has been entertaining viewers with evergreen hits and latest titles in various genres such as family, drama, comedy, horror and thriller. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.
Sai Prakash, Business Head of Zee Cinemalu, said, “ Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home-viewing entertainers that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres, which appeal to both masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”