Sonia Huria, Head of Corporate Marketing, Communications and Sustainability for Viacom18, has been appointed by Amazon Prime Video to lead all communication efforts for its India operations. In her current role, Huria will be a part of the global communications team – leading PR & Communications for Amazon Prime Video in India.
She will be reporting to Tobias Tringali – Head of Amazon Prime Video PR Asia Pacific & Canada who is based in Seattle.
Ramping up Amazon Prime Video’s communication outreach, Huria will bring in her extensive experience of entertainment and corporate communication. She will be directly responsible for driving the PR narrative for Amazon Prime Video while also leading communication and reputation management across the media spectrum.
With over 18 years of experience in the entertainment and the consumer space, she led brand and corporate communications for Viacom18 across all its five lines of business – broadcast entertainment, filmed entertainment, digital entertainment, experiential entertainment and consumer products – as well as led one of the industry’s most decorated internal communication functions.
Huria began her journey with Viacom18 in 2008, as part of the team that launched Hindi GEC Colors which became the no.1 channel in the category within a span of 9 months from launch. Auguring the role of Sustainability, Huria has successfully created a model of multi-partner funded behaviour change communication content at Viacom18. First with the TV series Navrangi Re! which focused on sanitation in peri-urban India to more recently with MTV Nishedh. In addition to managing internal and external communication, Huria also leads trade marketing and digital media for the organisation – ensuring streamlined messaging across touchpoints.
As an industry thought leader, Huria serves as a managing committee member at The Advertising Club. Under her leadership, Viacom18 has won several prestigious awards at PRWeek Asia Awards, South Asia SABRE Awards.