mCanvas has announced the launch of mCanvas Stories, their latest ad format.
Stories is a seamless blend of organic content and sponsored ads on mobile web, apps and OEMs. The native ad format aims to transform the way brands advertise on mobile. Additionally, Stories creates an added revenue stream for publishers, enabling them to enhance editorial content by blending it with captivating ad experiences.
Aimed at inspiring engagement and evoking emotion with immersive sensory rich ads, mCanvas Stories feature a full-screen visual experience designed to captivate today’s digital natives. Positioned natively alongside organic Stories, the ad format will feature eye-catching text, photos, animations, gifs, and videos encouraging users to engage with the brands narrative. Further, Stories integrates 50+ phone features and sensors to make interacting with ads an immersive experience. For marketers, mCanvas offers end-to-end bespoke service starting from the ideation stage to providing analytical reports on campaign performance. mCanvas provides advertisers access to 72M users each across 120 premium publishers.
Offering a novel way to engage and monetise quality traffic, Stories is an incremental revenue source for publishers. Combining the native format with great user experience, Stories will help publishers increase page views and time spent while lowering bounce rate. It automatically finds trending content, publishes stories, generates reports and optimizes for best performance, so that publishers can continue focusing on creating valuable content. Stories can be deployed as a new independent placement or existing mCanvas Publishers can enable it instantly without deploying any new code.
Indrani Khanvilkar, Director - National Sales, mCanvas, said, “We are ecstatic about the launch of Stories, as part of our constant effort to provide the best and most seamless solutions to our clients. This newest ad format will put an interesting spin in the manner in which ads are consumed and will help us deliver our clients’ business goals with out-of-the-box mobile ad experiences.”
Vishal Rupani, Co-founder & CEO, mCanvas, added, “With the launch of Stories, we’re making the popular social format accessible to everyone. Both, advertisers and publishers will now be able to benefit by creating stories and distributing them at scale across multiple platforms.”