Integrated marketing communications agency Scroll Mantra has announced the appointment of Nikhil Sharda as their Executive Vice-President, Creative and Digital Communications.
With close to 17 years of experience, Sharda has been an artistic force behind various digital brand campaigns spread across a multitude of industries.
In his role as the Executive Vice-President, Creative and Digital Communications, Sharda will spearhead the social, digital, design and website divisions for the agency. His key responsibility areas will be analysing client requirements, creating and executing compelling strategies, generating new business opportunities, maximising company’s operating performance and achieving financial goals in line with the business objectives of the organisation.
Prior to joining Scroll Mantra, Sharda served as the Creative Director at Frog Ideas — a digital marketing agency headquartered in Gurgaon. During his stint, he led and advised on go-to market strategies for brands such as Comviva, Jim Beam, Terrapay, Twitter India Marketing and more. Sharda also had a long stint with AdGlobal360 where he spearheaded various campaigns for Rajasthan Tourism, Maruti Suzuki, Bureau of Indian Standards, BSB Edge, Delhivery, Ministry of Consumer Affairs and European Union among others.
Having developed a penchant towards storytelling from an early age, Sharda completed his schooling from St George's College (Mussoorie) and then went on to graduate from Huddersfield University (UK) with Film Studies as his major. Today, he is occupied writing new stories for brands that will help make each scroll a mantra to be reckoned with.
Neha Bajaj, Founder and Managing Director at Scroll Mantra, said, “Despite the challenges brought on by this year, I believe that 2020 is an opportune time for brands to invest more in digital and new-age communications. The need for both PR and digital is even more stronger and relevant during these times for brands to reach their relevant stakeholders and have an edge vis a vis its competitors. Nikhil’s reputation for excellence and driving exceptional results precedes him and I am very happy to welcome him to the Scroll Mantra family. I strongly believe that Nikhil will prove to be a value addition to our growing ecosystem and will help us scale our creative and digital wings substantially.”
On his new role with Scroll Mantra, Sharda, said, “Scroll Mantra has been making remarkable waves with its approach in PR and brand communication. I am excited to take on this role to continue delivering business solutions that will revolutionise our edge. The teams here are young and passionate and I feed off that energy. To start with, we will be working with all our clients to build two sets of strategies — one to rebuild communication for 2020 without tweaking marketing objectives and strategies. And two, use the experience in 2020 as learnings to relook at strategies for 2021 and beyond, based on what we believe is the new normal for each industry.”
Sharda is also a writer, filmmaker and entrepreneur. As an independent filmmaker, he has made over 20 short films most of which have featured in National and International Film Festivals. He has also written columns for mainstream media, both online and in print, along with a critically acclaimed book called Sans Destination. In the last decade, Sharda shaped a tech-based publishing house called eFiction India, where he, apart from publishing a monthly literary magazine, was the first to convert short stories to films and poems to songs.