Dentsu Aegis Network (DAN), a multinational media and digital marketing communications company headquartered in London, has promoted Rajni Menon as Head of Solutions Development and Chief Strategy Officer for DAN Solutions India.
Prior to this, Menon was Chief Executive Officer (CEO) for Carat India, the flagship media agency from the house of DAN India.
In her new role, Menon will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India and report to its CEO, Narayan Devanathan.
DAN Solutions India is built to unlock business and brand outcomes for clients by bringing together the right expertise, operational rigour, and, most importantly, client-centricity. It works horizontally across all Dentsu Aegis Network agencies in India in the Creative, Media and CRM Lines of Business (LoB).
With two decades of experience in strategic planning, media buying, research and insights, Menon’s forte has been to initiate and establish business-focused solutions for brands through in-depth understanding of consumer behaviour. She led strategy and insights for Carat India for over five years before DAN India named her as the agency CEO in 2017.
Narayan Devanathan, CEO, DAN Solutions India and Chairperson, Creative Line of Business, DAN India and Group Executive and Strategy Officer, Dentsu Aegis Network, South Asia, said, “Strategy is the art of unlocking value through problem-solving without giving primacy to the form the solution takes. As someone who has been doing that throughout her career, Rajni is a natural when it comes to helping deliver the promise of DAN Solutions. As we see a new confluence in marketing today, beyond just the re-integration of creative and media offerings, Rajni’s stock-in-trade, along with her untiring energy, vast experience, and intuitive grasp of what moves business, make the idea of a solutions-orientation practicable and credible. I’m thrilled to have Rajni join DAN Solutions, and look forward to us partnering clients and colleagues to greater success.”
Elaborating on the role, Menon said, “Connecting the brand and the consumer is what really excites me. Therefore, with this opportunity, it seems like my playing field has exploded. The prospect of working closely with an extremely gifted talent pool at DAN in co-creating brand and consumer connections and experiences is what I am really looking forward to.”
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, Amnet and Mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, dentsu X, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy Mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.