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Cannes Lions names Ogilvy Mumbai and McCann Mumbai among Asia’s top-10 Regional Agency of the Decade

Ogilvy’s 'Savlon Healthy Hands Chalk Sticks' and BBDO Mumbai’s ‘Touch the Pickle’ for Whisper and ‘Share the load’ for Ariel feature among Iconic work of the decade

Ogilvy Mumbai and McCann Mumbai are among Asia’s top-10 Regional Agency of the Decade list by Cannes Lions.

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The first ever ‘Lions Creativity Report of the Decade’ has ranked Ogilvy Mumbai as the Most Creative Agency of the Decade between 2010-2019 among all Indian agencies in the Asia rankings. The agency ranked No. 4 among all agencies across the Asia region.

McCann Mumbai was the second Most Creative Agency of the Decade among all Indian agencies and was ranked No. 6 in the Asia rankings.

Additionally, Ogilvy’s 'Savlon Healthy Hands Chalk Sticks' (which won Ogilvy's first Creative Effectiveness Grand Prix besides 7 Lions) features amidst the 'Iconic Work' in this report.

Furthermore, Ogilvy India has the distinction of contributing the only coveted Glass Lion to the WPP global tally, for 'Beauty Tips by Reshma'.

Overall, WPP emerged as the 'Holding Company of the Decade', with Ogilvy Worldwide contributing richly to that title through the decade.

BBDO Mumbai’s Glass Lion winners ‘Touch the Pickle’ for Whisper and ‘Share the load’ for Ariel along with Silver Lion winner ‘Women Against Lazy Stubble’ for Gillette featured in Iconic Work for P&G that was awarded Brand Marketer of the Decade.

The Cannes Lions Creativity Report of the Decade monitors and maps the most creative advertising companies of these past 10 years, across the world. Given that only 3% of all work entered goes on to win a Cannes Lion, this result marks a moment in time for the industry in India as well as the world. It is a benchmark that has been defined at a time when the industry could do well with a boost.

Piyush Pandey Executive Chairman India and Worldwide Chief Creative Officer, Ogilvy, said, “It is a great feeling that the work that you do for your clients and audiences in India is recognized at one of the biggest creative forums in the world as the Best of the Decade.  I am very proud of all our people who enable our creative leadership to consistently deliver excellent work across traditional and modern media for our clients’ brands. I am grateful to our clients who have given us the opportunity as well as their faith and belief in what we do for them. I agree with Susie Walker, Head of Awards, Cannes Lions, who states in her Introduction, ‘This report marks a moment in time’.”

Kunal Jeswani, CEO, Ogilvy India, said, “I joined Ogilvy 15 years ago and learnt one thing. Focus on the work. Everything else will follow.”

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India, said, “Savlon Healthy Hands Chalk Sticks featuring as one of the iconic campaigns of the decade is an achievement we will not forget as long as we live.  It is a privilege that our decade-long journey at Ogilvy overlaps perfectly with the timeline of this prestigious report, which places us as India’s most creative agency. It feels great that this report also acknowledges ‘Beauty Tips by Reshma’. Our heartfelt thanks to all our teams and clients. They are the best.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “This is a proud moment for all of us. Our clients have backed our vision and that vision has now placed us right on top.  So, a big thank you to all our clients and our super talented people who made this happen.”

As this is the turn of the decade, Cannes saw this as an opportunity to pause and reflect as it recognized a body of world-class work from the past 10 years. The global rankings in this report incorporate ten years of data from Lion-winning and shortlisted work. There are six global awards, six regional awards and ten-year rankings that chart the changing performance of the most creative companies in the world. This report was brought out in partnership with Warc.

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